This brand is delicate, full of light just like Alyssa's beautiful photography. As soon as I saw her work I had a clear vision of the direction we would take for her brand, but her questionnaire just made that vision even clearer! I know we were on the right path when we had our discovery session so as soon as the design phase began, I started crafting a soft and airy brand for her to share with her audience.
I'm really happy today to be able to celebrate the launch of the new brand and website for Lola Lee Invitations! Mattie is the owner of Lola Lee Invitations and we've been working these past five weeks on her new brand and developing her new Squarespace website!
When I started my business almost four years ago, I went ahead and created a Wordpress website. It was easy and affordable. Squarespace was around but I wanted to use something I had already been using for a couple of years. Still, I went ahead and jumped on Squarespace for my own business. Learn why I made the switch!
A few years back I was trying to figure out my own brand, colors, typography, website design, business cards etc. I went through all the shades of pink you could think of. I had a huge Pinterest board with ideas and colors that I really loved.
The Fall season is usually a season when you begin to ask yourself how you've done this year, how far your business has come and what you can do to make it even better for the next year. I myself have gone through rebrands, big business decisions, and doubts about my own business process. It's completely natural!