A few years back I was trying to figure out my own brand, colors, typography, website design, business cards etc. I went through all the shades of pink you could think of. I had a huge Pinterest board with ideas and colors that I really loved.
The Fall season is usually a season when you begin to ask yourself how you've done this year, how far your business has come and what you can do to make it even better for the next year. I myself have gone through rebrands, big business decisions, and doubts about my own business process. It's completely natural!