I love launching new brands and websites, there's something so exciting when I finally have a client jump into this new phase of their business! These past few weeks I had the pleasure of working with Justine Leeper from Floral Designs by Justine. We worked together to really hone in on her clients, industry and design we wanted for her business.
This brand is delicate, full of light just like Alyssa's beautiful photography. As soon as I saw her work I had a clear vision of the direction we would take for her brand, but her questionnaire just made that vision even clearer! I know we were on the right path when we had our discovery session so as soon as the design phase began, I started crafting a soft and airy brand for her to share with her audience.